Summerfest -Milwaukee, WI
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Case Study Summerfest Grounds, Milwaukee WI Challenge Renowned as “The World’s Largest Music Festival,” Summerfest made its debut in 1968 as Milwaukee’s cornerstone summer music celebration situated along the shorelines of Lake Michigan. Each year, Summerfest gathers the industry’s hottest stars and emerging talent along with approximately 900,000 people from Milwaukee and worldwide for an unforgettable music experience. The spotlight shines bright for 11 days on more than 1,000 performances on 11 stages – all in a world-class festival setting. Ethnic festivals and other events are also held on the grounds throughout the year. In 2011 and 2012, the Summerfest grounds underwent a $34 million facility renovation encompassing 24 acres with 2 music venues, VIP decks, food restaurants, an entrance gate and plaza, public and private restrooms, and several parking lots. As the architectural team set out to accommodate growing crowds, improve traffic flow and enhance user experience, they agreed the restrooms deserved top billing. “Restrooms are a direct reflection on any establishment, whether it’s a fancy restaurant or music festival,” says Robert J. Gosse, AIA, Summerfest’s Director of Design and Construction. “Our goal was to raise the level of design in our restrooms a few notches to heighten our patrons’ overall experien

“Of all the restroom fixtures we’ve used, Verge is my hands-down favorite...The elegant look and unique trough-like shape convey a very modern, trendy and appropriate aesthetic.” Robert J. Gosse, AIA Summerfest’s Director of Design and Construction Solution The architectural team furnished restrooms throughout the Summerfest grounds with a variety of Bradley washroom fixtures, such as Multi-Founts, OmniDecks, Bradmar 100% Recycled Plastic Partitions and stainless steel washroom accessories. However, as Gosse explains, Bradley’s Verge® Lavatory System stood out as a one-of-a-kind modern...