Results The impact of the Mason Cat Tower has been profound. In the rst three months of use, cat adoptions at NACC increased 20 percent while euthanasia of cats decreased 25 percent. Roos believes this is a function of the cats spending more time up at the public’s eye level where they can catch a prospective customers attention. “The single most important reason adoption customers choose an adult cat is the cat’s behavior with people. The rst thing we noticed after moving the cats into the new towers was their preference for lounging on the top shelf of the tower, right at a customer’s eye level. This height preference also resulted in the cats becoming more interactive with passing customers.” “In 2012 we adopted out more than 1,000 cats for the rst time in our facility’s history. So far in 2013, we are on pace to adopt nearly 1,200 cats. A huge part of this success is owed to the Mason Cat Tower. The Tower provides a more natural living environment, which allows cats to behave more like cats. It’s relatively easy for an adoption customer to choose a new pet when that cat is displaying his or her true behavior.” Roos said the units receive a signicant amount of positive feedback from customers and have enable NACC to successfully showcase the cats available for adoption. With more than 120 years of experience in designing the nest animal enclosures in the world, Mason Company has more experience in animal enclosure design than anyone else in the industry. We are known for our ability to customize products and solve design and manufacturing challenges. Mason Company offers the broadest product line in the industry - many with patented, innovative features - and customizes solutions to meet your specic needs. Mason Company’s experienced staff provides design advice, price quotations and computerized layout drawings free of charge. Contact us today to learn more about how we can help you! “The Mason Cat Tower is truly a versatile solution that our cats and customers love,” said Roos. “With the Mason Cat Tower, the cats spend their time right at customer eye level. The visibility of the cats is significantly improved over a stacked housing unit and adoptions have soared.” Roos also said the Mason Cat Tower is easy to clean. “Functionally speaking, the Mason Cat Tower is just as easy to clean as the stacked units we had previously. The litter pan in the bottom, or ‘basement’ as we call it, means that the litter is kept out of the living space. This shortens the overall time our staff has to spend on cleaning even though the units are bigger and the cats have more space.” Norfolk Animal Care Center Roos highly recommends working with Mason Company. “Working with Mason Company was amazing,” said Roos. “Their ability to customize means that I never heard them say ‘that’s not going to work’ or ‘you can’t do that.’ When we brought them ideas they researched any engineering and material issues and helped formulate a solution. The entire process was extremely collaborative and about making us happy.” Custom Cat Towers Help Increase Cat Adoptions

“The single most important reason adoption customers choose an adult cat is the cat’s behavior with people. The rst thing we noticed after moving the cats into the new towers was their preference for lounging on the top shelf of the tower, right at a customer’s eye level. This height preference also resulted in the cats becoming more interactive with passing customers.” – Jake Roos Challenge The Norfolk Animal Care Center (NACC) had housed cats using a stacked cage made of particle board with laminate coating. Virginia state law mandated that the materials for cat housing could not be constructed...