Product Description Tobii Technology Tobii StudioTM 3.X Software Release 3.2.1

Product Description

Product Description Tobii® Technology Tobii Glasses tools 18 Appendix I: Feature chart 19 Appendix II: System configuration 22 Product Description for Tobii Studio™ This document contains information proprietary to Tobii Technology AB. The contents are confidential and any disclosure to persons other than officers, employees, agents, or subcontractors of the owner or licensee of this document, without the prior written consent of Tobii Technology AB, is strictly prohibited. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any...

Product Description Introduction Overview Tobii Studio™ offers a comprehensive platform for recording and analysis of eye gaze data, facilitating interpretation of human behavior, consumer responses, and physiology. Combining easy preparation of test procedures and advanced tools for visualization and analysis, eye tracking data is easily processed for useful comparison, interpretation, and presentation. A broad range of studies is supported, ranging from usability testing and market research to psychology and ocularmotor physiological experiments. The intuitive workflow and the advanced analysis...

Test design Tobii Studio features are categorized in this Product description as belonging to different aspects of an eye tracking project. The categories are Test design, Recording, Replay, Visualizations, Statistics, Data export and Tobii Glasses tools. In this section, features relating to test design are described. Projects All tests, test participants, recordings, and analyses of a study are saved in a project. A single project may include several types of tests. Already existing projects may be exported to a file that can be imported on any computer running a compatible Tobii Studio installation....

Recording Gaze data is a very powerful source of information for studies of behavior and is the core data of Tobii Studio. By combining gaze data with other sources of data, a holistic view of participant responses is achieved. To enable comprehensive analysis and interpretation, Tobii Studio records much more than just gaze data. It is also designed to provide an easy to use yet effective recording of workflow, allowing you to quickly collect data from large groups of participants. Eye gaze data Recording eye gaze data is a main feature of Tobii Studio. All calculations and visualizations...

Product Description Calibration Tobii Studio offers a number of options to easily, quickly, and robustly perform eye-tracking calibrations. Since calibrations with the Tobii eye trackers are long lasting, each calibration is saved as a part of the participant’s personal profile and can be reused in later sessions recorded for the same project. Three types of calibration procedures are available: • Auto calibration: This is the standard option and provides an automatic, easy to use calibration procedure displaying a series of dots moving across the screen. A normal calibration takes less than...

RTA - Retrospective Think Aloud Recording Retrospective Think Aloud (RTA) is a commonly used methodology where participants in a usability test provide an oral description of their experiences after performing one or more tasks. Tobii Studio’s RTA feature allows you to conduct and record an RTA interview while doing a screen recording, which allows you to show, e.g., a playback of the original Tobii Studio recording or a Tobii Studio visualization of the collected gaze data. The RTA recordings will later be available in the recordings list for playback and further analysis. No gaze data is recorded...

Product Description Replay In the Replay tab of Tobii Studio, a number of features that can be used to aid the analysis of the eye tracking data is available such as a replay as well as the possibility to log events and create segments and scenes. Replay Tool With the Replay tool you can replay a complete test session time with the gaze points of the participants superimposed. Tools are included for creating segments and scenes, providing the option to make a closer analysis of certain fragments of the recording. Post recording logging of events and filtering of events is also possible within...

The segment tool creates smaller segments of a recording. This is very useful when a specific part of the recording should be studied more closely, for example a time interval between two events. Segments can be created either by manually defining a time interval or by auto-creating segments based on predefined events. Auto-generation can be based on current recording only, all recordings in the test, or all recordings in the project. Segments created can be exported to an AVI file and can be used as video highlights for presentations or reports. Segments can be grouped into Segment Groups. Segment...

Product Description Visualizations Tobii Studio provides a number of powerful tools for analysis of eye gaze data. It provides unique features for gaze visualization and multi-person analysis. The system automatically keeps track of and compensates for events such as image transitions and scrolling, and synchronizes gaze data with the stimuli. For each stimulus, you select whether to base visualizations on one single recording or several recordings simultaneously. You may also filter recordings according to predefined variables such as age or gender. Each visualization tool also offers a number...

Cluster The Cluster tool visualizes areas of visual attention in a slightly different way than the Heat map tool. To define the cluster areas, a spatial threshold is set, which limits how far away two fixations can be from each other before being separated into different clusters. For each cluster, the information is given of how large percentage of the recordings or participants who have fixations included in the cluster. With this tool you can also zoom in on time segments. You can replay the clusters for numerous participants over time. The clusters displayed may be transformed into AOIs....